NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU
2010 CO-OP MARKETING OPPORTUNITIES
OVERVIEW
INTRODUCTION

The 2010 Convention & Visitors Bureau Co-op Opportunities program offers over $583,000 worth of successful programs. If each program was chosen, it would offer each partner approximately 80% in savings. These programs provide you with a unique opportunity to leverage your share of the area's $2.4 million destination budget, as well as your chance to align your promotional initiatives with the CVB.


FREE OPPORTUNITIES

The annual co-op program provides numerous opportunities for hoteliers and attractions to receive free exposure in many different ways. Additionally, with all print opportunities added value of various types including online is negotiated as part of the schedule. In all instances they will include - Reader Service cards, online exposure and advertorials of equal size to the 1/2 Page 4/C recommended ad size.



Add to Plan Publication
(Click to Review)		 Partner Rate Month Offered Added Value Components Deadlines
Consumer Magazines
Arthur Frommers Budget Travel $3,412.00 June, 2010
  • Callout feature
  • Listing
 Sept. 15, 2009
Midwest Living $6,405.00 Jan./Feb, 2010
  • Advertorial Space
  • eNewsletter
  • Reader Service Card
  • Listing
  • Leads
 Sept. 15, 2009
Coastal Living $2,940.00 June, 2010
  • Listings
  • Link
  • eNewsletter
 Sept. 15, 2009
Conde Nast Traveler $3,995.00 May, 2010
  • Editorial
  • Listing
  • Database Names
 Sept. 15, 2009
Southern Living $6,960.00 March, 2010
  • Listings
  • Leads
  • Image & Link
 Sept. 15, 2009
Consumer Directories
VISITFLORIDA Magazine $1,586.00 Annual - January, 2010
  • Reader Response
 Sept. 2, 2009
VISITFLORIDA Florida Insider Guide $1,290.00 Annual - April, 2010
  • Reader Response
 Sept. 15, 2009
VISITFLORIDA Official Travel Industry Guide $1,455.00 Annual - January, 2010
  • Website Distribution
  • Link
 Sept. 15, 2009
Monthly Online
orlandosentinel.com $5,340.00 3 Months
  • n/a
 Sept. 15, 2009
Luxury Travel Network $17,850.00 3 Months
  • n/a
 Sept. 15, 2009
newyorktimes.com $4,431.00 3 Months
  • n/a
 Sept. 15, 2009
tripadvisor.com $2,400.00 3 Months
  • n/a
 Sept. 15, 2009
TRIPinfo.com $4,500.00 3 Months
  • Video Link
 Sept. 15, 2009
vacationplanning.net $5,136.00 3 Months
  • Link & Leads
 Sept. 15, 2009
E-Newsletters/E-Blasts
Leisure Consumer $688.00 3x per Quarter
  • n/a
 Sept. 15, 2009
Business to Business $688.00 2x per Quarter
  • n/a
New York Times - Great Getaways $1,625.00 3X over Feb./March, 2010
  • n/a
 Sept. 15, 2009
FSAE Exclusive Newsletter $200.00 1X per month
  • n/a
 Sept. 15, 2009
Newspaper Inserts
Collinson VISITFLORIDA 2010 Spring Instate $4,217.00 April 18, 2010
  • Web Banner
  • Image & Copy
  • Reader Service Card
 Sept. 15, 2009
Collinson VISITFLORIDA 2010 Summer Instate $4,217.00 June, 6, 2010
  • Web Banner
  • Image & Copy
  • Reader Service Card
 Sept. 15, 2009
Bridal Publications
Bridal Guide $1,465.00 January/February, 2010
  • Listings
  • Reader Service
  • Reply Card
  • Eblast
  • Microsite inclusion
 Sept. 15, 2009
Destination Weddings & Honeymoons $1,135.00 Quarterly
  • Electronic brochure
  • eNewsletter blast
  • Reader Service Leads
 Sept. 15, 2009
Eco-Tourism Publications
Audubon - Natural Wonders of Florida $2,228.00 March/April, 2010
  • Online Listing
  • Reader Service Listing
  • Editorial
 Sept. 15, 2009
Audubon - Great Florida Birding Trail $2,228.00 Nov./Dec., 2009
  • Online Listing
  • Reader Service Listing
  • Editorial
 Sept. 15, 2009
Echo Encounters $762.00 Spring, 2010
  • Online
 Sept. 15, 2009
Undiscovered Florida $1,840.00 Annual - May, 2010
  • Publication Website
  • Digital Edition eBlasted
  • Reader Response & Leads
 Sept. 15, 2009
Golf Publications
Golf Digest $4,000.00 March, 2010
  • Statistical Analysis
  • Copy
  • Photo
  • Reader Service
  • Online Entities
 Sept. 15, 2009
Play FLORIDA Golf NA Annual
  • Participate in the CVB Golf Guide and/or co-op with Play FLORIDA Golf
Sept. 15, 2009
Senior Publications
AARP - Southeast Region $4,228.00 March/April, 2010
  • n/a
 Sept. 15, 2009
AAA - Going Places South $3,585.00 May/June, 2010
  • Reader Service Listing
  • Link
  • Editorial
  • Online Replication
  • Bonus Distribution
 Sept. 15, 2009
Shopping/Culture/Dining
Shop America $873.00 Spring/Summer, 2010
  • Pow Wow Distribution
 Sept. 15, 2009
Gourmet $4,242.00 March, 2010
  • Advertorial Space
  • Reader Service
  • Links & Logo
  • Email Promotion
 Sept. 15, 2009
Cooking Light $1,934.00 Jan.,/Feb., 2010
  • Advertorial Space
  • Getaways Page
  • Inside Scoop
  • Email Promotion
 Sept. 15, 2009
Group Business Association
Association News $715.00 November, 2009
  • Copy
  • Online Listing
  • Bonus Distribution
  • Link
 Sept. 15, 2009
Association News $715.00 May, 2010
  • Copy
  • Online Listing
  • Bonus Distribution
  • Link
 Sept. 15, 2009
Association News $715.00 August, 2010
  • Copy
  • Online Listing
  • Bonus Distribution
  • Link
 Sept. 15, 2009
FSAE Association Source $350.00 Nov./Dec., 2009
  • n/a
 Sept. 15, 2009
FSAE Association Source $350.00 Jan.,/Feb., 2010
  • n/a
 Sept. 15, 2009
FSAE Association Source $350.00 May 2010
  • n/a
 Sept. 15, 2009
TSAE Capitol Executive $287.00 December, 2009
  • n/a
 Sept. 15, 2009
TSAE Capitol Executive $287.00 March, 2010
  • n/a
 Sept. 15, 2009
TSAE Capitol Executive $287.00 June, 2010
  • n/a
 Sept. 15, 2009
Group Business Leisure
SMERF Meeting Journal $575.00 April, 2010
  • E-blast including Click Through and Lead Report
 Sept. 15, 2009
SMERF Meeting Journal $575.00 August, 2010
  • E-blast including Click Through and Lead Report
 Sept. 15, 2009
SMERF Meeting Journal $575.00 October, 2009
  • E-blast including Click Through and Lead Report
 Sept. 15, 2009
Group Business Sports
Sports Events $473.00 December 2009
  • Advertorial Copy
  • Listing
  • and Various Online Entities
 Sept. 15, 2009
Sports Events $473.00 March, 2010
  • Advertorial Copy
  • Listing
  • and Various Online Entities
 Sept. 15, 2009
Sports Events $473.00 August, 2010
  • Advertorial Copy
  • Listing
  • and Various Online Entities
 Sept. 15, 2009
Sports Travel Magazine $600.00 April, 2010
  • Bonus Distribution
 Sept. 15, 2009
Sports Travel Magazine $600.00 July, 2010
  • Bonus Distribution
 Sept. 15, 2009
Sports Travel Magazine $600.00 August, 2010
  • Bonus Distribution
 Sept. 15, 2009
Sports Destination Management $420.00 Feb./March, 2010
  • Frequency discount
  • Online Digital Edition
 Sept. 15, 2009
Sports Destination Management $420.00 May/June, 2010
  • Frequency discount
  • Online Digital Edition
 Sept. 15, 2009
Sports Destination Management $420.00 July, 2010
  • Frequency discount
  • Online Digital Edition
 Sept. 15, 2009
International
VISIT FLORIDA America Go Guide $6,475.00 Annual
  • Interactive
  • digital version of Guide/Customized E-mail
 August 15, 2009
Selling Long Haul $678.00 January
  • Online Edition
 Sept. 15, 2009
Selling Long Haul $678.00 April
  • Online Edition
 Sept. 15, 2009
Selling Long Haul $678.00 September, 2010
  • Online Edition
 Sept. 15, 2009
Guides
Bridal- 16 Page CVB Guide TBD March/April, 2010
  • Promotion/Digital Guide Deployment
 Sept. 15, 2009
Meeting Planner- 16 Page CVB Guide TBD May & June, 2010
  • eNewsletter
  • Print and Digital Guide Deployment
 Sept. 15, 2009
Arts & Culture- 16 Page CVB Guide TBD May, 2010
  • Digital Guide Deployment
 Sept. 15, 2009
Naples, Marco Island and the Everglades Official Visitors Guide TBD January, 2010
  • Digital Guide Deployment
 Sept. 15, 2009

Ad spaces are first come, first served.

Materials:
Please provide the following materials for your 2 ½” x 1 ¼” formatted ad.:

  • Description of 25 words or less
  • Property name, phone and Web site
  • A JPG, TIFF or EPS photo in hi-res via email (at least 3”x2” at 300 dpi)


You will receive a proof prior to ad submission

Please send participation agreement, materials and address any questions to:
Lauren Lewis, Paradise Advertising & Marketing, Inc.
150 2nd Avenue North, Suite 800, St. Petersburg, FL 33701
Phone: 727-821-5155 Fax: 727-822-3722 Email: lauren@paradiseadv.com